Exhibition & Events
Weatherford LIVE
Launching 'Challenge Accepted': Integrated Media Communications for a Corporate Conference
Challenge
Weatherford's three-day annual meeting in Houston required comprehensive media communications design across delegate rooms, entrances, atriums, exhibition foyers, breakout rooms, restaurants, and main stages, creating a cohesive branded experience for the 'Challenge Accepted' campaign launch.
Solution
3D design and management of all media communications was undertaken across the venue using 3ds Max with V-Ray rendering and AutoCAD for technical detailing. Comprehensive visualisations ensured consistent 'Challenge Accepted' campaign presence from large-format stage graphics to wayfinding elements.
Outcome
The unified branded environment successfully reinforced Weatherford's messaging strategy. Comprehensive 3D visualisations enabled efficient stakeholder approval and precise implementation, creating an immersive brand experience that enhanced delegate engagement.
Copyright: Oakwood Agency
Offshore Europe
Signifying Engineering Confidence Through Architectural Stand Design
Challenge
Babcock required stand concepts for Offshore Wind Energy and Offshore Europe exhibitions. OWE needed modular reconfiguration with minimal components, whilst OE demanded significantly larger custom build with standout features and impactful aesthetic communicating 'making connections' and 'trusted to deliver'.
Solution
For OWE, efficient modular reconfiguration maximised existing components. The OE concept featured long-span statement arches as central motif, creating architectural drama providing commanding presence. The arch structures symbolised connection-making and engineering confidence, embodying technical excellence fundamental to the brand ethos.
Outcome
The concepts successfully addressed efficiency and impact requirements across distinct events. The OWE adaptation demonstrated cost-effective design thinking, whilst the OE custom concept established memorable architectural presence. The statement arch motif communicated brand values through form.
Copyright: Oakwood Agency
KBB Design Series
Designing Modular Excellence: Multi-Year Exhibition Stand Evolution
Challenge
Caple required exhibition stands for KBB London ExCEL, Birmingham NEC, and Sirius trade shows that would appear custom-built whilst maintaining modular flexibility, accommodating diverse product ranges from compact appliances to full kitchen installations across three major events.
Solution
A modular stand system featuring a distinctive arch theme was developed for venue reconfiguration whilst retaining bespoke appearance. The second design expanded to incorporate a functional kitchen and demonstration area. The final iteration emphasised kitchen ranges through contemporary aesthetics whilst preserving the arch.
Outcome
The design series directly contributed to improved sales performance and increased exhibition space. The consistent arch theme established strong brand recognition across the KBB circuit, with evolution from display to demonstration stands successfully adapting to Caple's shifting product emphasis.
Copyright: Oakwood Agency
Goodwood FOS
Connecting Emotionally with Automotive Enthusiasts: 'Remember Your First Love?'
Challenge
BP Ultimate required an experiential concept for the Goodwood Festival of Speed Tech Dome that would differentiate from performance-focused messaging, creating deeper emotional engagement whilst integrating digital storytelling with physical activation elements.
Solution
The 'Remember Your First Love?' concept created emotionally resonant campaigns around customers' first cars. The stand featured touchscreen story uploads, a video wall showcasing submissions, and a paper aeroplane competition, unified by the 'Falling in love again' message.
Outcome
The concept successfully repositioned BP Ultimate's messaging from technical performance to emotional connection. The stand facilitated digital engagement through story sharing and physical interaction, providing a complete experiential blueprint balancing nostalgic storytelling with contemporary product positioning.
Copyright: Oakwood Agency
Air Shows
Engineering Excellence in Aerospace Exhibition Design
Challenge
Rolls-Royce Aero Engines required numerous modular and custom-built exhibition stands for Aviation Expo, ILA, The Farnborough Airshow, and Norshipping, conveying engineering precision whilst accommodating diverse venue requirements.
Solution
Comprehensive 3D design and technical detailing was undertaken across the four-year period, balancing modular efficiency with custom elements reflecting Rolls-Royce's premium positioning. Detailed visualisations enabled precise planning for diverse international venues.
Outcome
The exhibition series successfully represented Rolls-Royce Aero Engines across major international events establishing consistent brand presence whilst adapting to unique venue characteristics. The sustained relationship demonstrated capability to deliver consistently high standards in demanding industries.
Copyright: RTH Group
EAU Conference
Managing Brand Consistency Across European Pharmaceutical Exhibitions
Challenge
Eli Lilly's Global Neuroscience division required a modular stand and hospitality suite for the Yentreve brand launch at the annual Urology conference, maintaining design consistency across European exhibitions whilst creating synergy between the Lilly corporate brand and individual product brands.
Solution
A modular stand and hospitality suite was designed and managed through a five-day build. The design established a cohesive visual language adaptable across exhibition contexts whilst maintaining the relationship between Eli Lilly's identity and specific product brands throughout a year-long European programme.
Outcome
The project successfully launched the Yentreve brand through effective exhibition design. The modular system proved adaptable across diverse European venues whilst maintaining pharmaceutical industry standards, demonstrating capability to operate effectively within highly regulated industries
Copyright: RTH Group
Motor Show
Visualising Automotive Heritage Through Dynamic LED Technology
