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https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715536261531-7I24VQU79NBMCLDFSRF4/AOS_20.jpg The Art of Shadows VR https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715536283494-J5SJ7OZLWGOV09VTG4UZ/AOS_21.jpg The Art of Shadows VR https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715536299892-1DIH34IYRNCY04HABR0A/AOS_22.jpg The Art of Shadows VR https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715536315642-GFQ1TA1O4VJBANLW1NLD/AOS_23.jpg The Art of Shadows VR https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1592469830748-7OGEQ6SZ9UQXFWSZQZFW/image-asset.jpeg The Art of Shadows VR You are a great storyteller who wishes to learn the ancient traditions of shadow puppetry. Under the tutelage of the shadow master, you will use your own hands to grasp the basics of shadow play, and create a magical realm of shadow creatures that you can reach out and touch. Keep your wits about you, the shadows you create in virtual reality may not be all they seem. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1594556269708-OO4U22HTKSLZR8R8VEI8/Cover.jpg The Art of Shadows VR http://www.asdesignonline.info/-brewhouse daily 0.75 2025-12-19 https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1596640279553-89GC19YBTIRZU14IHE2G/Brewhouse_View5_lr.jpg Brewhouse Office Interactive https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1596640279553-89GC19YBTIRZU14IHE2G/Brewhouse_View5_lr.jpg Brewhouse Office Interactive https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1596640278450-P119WLD9K5O2KYOXF8TJ/Brewhouse_View6_lr.jpg Brewhouse Office Interactive https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1596641384073-H7MORREILK3D31AK6CJH/Brewhouse_View8_lr.jpg Brewhouse Office Interactive https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1596640283038-WHWJJPBSQQ5L2ILJL0CU/Brewhouse_View7_lr.jpg Brewhouse Office Interactive https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1596641681240-NVQ8SWFDXPRKMQCF1CK1/Brew.png Brewhouse Office Interactive CGI office interior created in 3ds Max to evaluate the render workflow and interactivity options in Unity. 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Teleporting locomotion added using the XR Interaction Toolkit. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704402119733-4DQBV7X7GLCB6BXGH1XS/Brewhouse_View4.jpg Brewhouse Office Interactive https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704401324497-VOBK5TRS10UJY5RI6GD2/Unity+Layout.jpg Brewhouse Office Interactive https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715436759073-QNTP4YA4V3E8KG4FSYY0/Brewhouse%2BVR%2BSquare3.jpg Brewhouse Office Interactive https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715436878986-2FNKJUCHLDO0NMLKJ9PL/Brewhouse%252BVR%252BSquare2.jpg Brewhouse Office Interactive https://static1.squarespace.com/static/5184e622e4b09995885c193c/5eeb2671f0932734f2f6456f/5eeb2bf3ed5aad22f6a12382/1592470515357/ Brewhouse Office Interactive https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1700674527384-S9WZWSA30I0ZW41AFELT/Brew_Unity2022_HDRP%2BVR.jpg Brewhouse Office Interactive https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1710341692762-2KWN0B61NW8H4VTNSFF7/16by9_let+there+be+light.png Brewhouse Office Interactive https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1710341694288-OK1CPPUOTFL02XA6JLFA/16by9_wakey+wakey.png Brewhouse Office Interactive https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1710341693150-8VDLE5TZYOGJTVK8FEEL/16by9_pour.png Brewhouse Office Interactive http://www.asdesignonline.info/-uob-studiotec-vr daily 0.75 2025-12-19 https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715530263149-Y830FUZS5TYH5GQTLCLN/cover.png STUDIOTEC VR https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1682688498426-4PA2MW8PLY1REGXINNPJ/cover.png STUDIOTEC VR Step into the cinema to see how some of the most well known films of the 1930s, 40s & 50s were made in the film studios of the time; and discover how the architecture & infrastructure; creativity, practices, innovation; politics & economics; and professional & labour relations differed between countries. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715530263149-Y830FUZS5TYH5GQTLCLN/cover.png STUDIOTEC VR https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1677753427783-WK6LY7SM4I8MHQC7CQAV/storyboard.jpg STUDIOTEC VR - Storyboarding For each of the 4 Film Studios, Lobby & Theatre areas, VR storyboards were developed and initial whitebox prototypes were created. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1639845853903-JPRKKM3HPLAURWKGBFG4/Lobby_Colourised_V2-0006_LR.jpg STUDIOTEC VR - Concept Design After the initial prototyping the ‘colourisation’ and detailed reconstruction could begin using 3ds Max & VRay. The design of the lobby and theatre spaces were inspired by 1930s & 40s cinema architecture and Art Deco period. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1639845860593-1AZCJ8I8OY1H36AV1PVN/Theatre_View2_LR.jpg STUDIOTEC VR https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1639844801926-30TO4MXNQK3HTBRZF32G/spatial+1600x900.jpg STUDIOTEC VR https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1639846140348-0GHRE1IHSF3KBQ4VVE0P/Digitalisation.jpg STUDIOTEC VR - Digitalisation The first studio to be developed was Babelsberg and German team chose to tell the story of sound focussing on the purpose built Tonkreuz sound studio. To reconstruct the building, floor plans and elevations were digitalised by drawing over the scaled blueprints from the architect Otto Kohtz. The digital plans and elevations were then imported into 3D software where the geometry was extruded, material shaders were created and images were rendered. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1639846624479-BM3JRY1MQXBINX8Q7NS3/Stage-0002_people_annotated.jpg STUDIOTEC VR https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1640266732766-IT2JZHYDO7CUM78GCFV3/Stage-0003-Lights+off+except+set_people.jpg STUDIOTEC VR https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1639846639355-XM5PVVZS56US5WIWHPT2/Website.jpg STUDIOTEC VR - Lab Book As part of the project a ‘lab book’ style STUDIOTEC VR website is continually updated that shows the ongoing development of the experience. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1639846651167-MUXPCDM73MUYTBRRHKM0/SketchFab_Babelsberg+Film+Studios+Collection.jpg STUDIOTEC VR - Sketchfab 3D Models were created based on key recommendations from The London Charter, The Seville Principles, The Archaeology Data Service 'Guides to Good Practice' and several 3D Reconstruction journals on creating assets for use in digital heritage projects. The native 3D models were created in 3ds Max, rendered in V-Ray and exported into the Unreal game engine using the Datasmith plugin. Associated 3D models were rendered with standard lighting and materials are available for download in .fbx & .glTF formats from the STUDIOTEC collection on Sketchfab. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1650356199627-UGR11TLOJ5QWJUX0B4A3/denham+railway+station.png STUDIOTEC VR - 360 VR The next studio to be created was Denham and this VR experience features a 360 animation introduction and real-time guided tour. This image shows the first part of the 360 animation that describes that way that the studio employees travelled to Denham and the following slides show views from the main entrance and an aerial view of the site. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1650356199844-VQO2G0YZLUSS5F4KRSE8/denham+main+entrance.png STUDIOTEC VR https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1650356187839-T8J8E8H41RVXL8H8GMHJ/denham+high.png STUDIOTEC VR https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1658079225045-96RY7XD1ZGF9OYYM3WCF/Screenshot+2022-07-17+at+17-02-51+Denham+Film+Studios+-+A+3D+model+collection+by+STUDIOTEC.png STUDIOTEC VR https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1658079206475-Y1X5Y3AW6ITZ14HE6QBH/Admin+Entrance.jpg STUDIOTEC VR - Real-Time Tour This slide shows the start of the guided tour. Users click on the audio button to hear a description of the area and move through the spaces following arrows on the floor. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1705848065414-T4SRRIAKLJIYI9MMKFJP/Blueprint+for+asdesignonline.jpg STUDIOTEC VR - Interactivity Example of the blueprint system used to add the game mechanics throughout the project. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1667048889075-FEYYTV2T5EWC1991AODW/3ds+Max+Geometry_Stages+8_9.jpg STUDIOTEC VR - 3D Reconstruction The third studio to be translated into a VR experience was Cinecitta and this slide shows the 3D geometry reconstruction of Stages 8 & 9 that was used for the real-time experience. The following slide shows the interior of Stage 8 and a set from the film Bellissima was visualised in the space. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1684083154960-3YUK763C1TWACB6LZ8LM/cover2.jpg STUDIOTEC VR Step into the cinema to see how some of the most well known films of the 1930s, 40s & 50s were made in the film studios of the time; and discover how the architecture & infrastructure; creativity, practices, innovation; politics & economics; and professional & labour relations differed between countries. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1667049127608-XO0QEYNZNU07Y95EKITT/CC_Stage_Interior.jpg STUDIOTEC VR https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1667049154686-M72YW7OB3IFY61IYQ4ZH/Screenshot+2022-10-29+at+10-59-39+Cinecitta+Film+Studios+-+A+3D+model+collection+by+STUDIOTEC.png STUDIOTEC VR https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1639844497705-DQ7JFYUNVPK48H11OGU8/STUDIOTEC_Stereoscopic.jpg STUDIOTEC VR Step into the cinema to see how some of the most well known films of the 1930s, 40s & 50s were made in the film studios of the time; and discover how the architecture & infrastructure; creativity, practices, innovation; politics & economics; and professional & labour relations differed between countries. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1667049160806-QJIZVXS46HD8HB56MP9Y/Camera+Setup.jpg STUDIOTEC VR - 360 Photography 360 photography was also obtained using a GoPro 360 camera at a site visit to the Cinecitta Studios and an example of the 360 photography thant was captured is shown on the next slide. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1667049213761-GB6M8E0OC4ZPLQSTHXER/Centre.png STUDIOTEC VR https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1671474738610-TC07ZZQFLZ1TGVR5UVI7/Map_GS+Lowered_LR.png STUDIOTEC VR https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715530476392-FMESI6XPCFFRDS0Q3QSY/1930_2048px.jpg STUDIOTEC VR - Temporal Visualisation The final studio to be added to the VR experience was Joinville and this images shows a 3D reconstrution of the site. It was decided to use 360 CGI visualisation to show the evolution of the site between 1921 -1947 and the following slides show some of the 360 images that were rendered. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1671474737278-ZRIIYLZGNFT780UY2VTN/1930_GS+Lowered_LR.png STUDIOTEC VR https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1671474267845-1CBA2I0K0FKN7BSESDYF/Screenshot+2022-12-14+at+11-24-18+Joinville+Film+Studios+-+A+3D+model+collection+by+STUDIOTEC.png STUDIOTEC VR https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715534852325-DSULBLIQ1ULAM019T8IX/User%2BFlow.jpg STUDIOTEC VR https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715534930257-7KHNJXDTVF6WT2YHD3S7/Sub%2BMenus.jpg STUDIOTEC VR https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715535857206-OGUPDIBHJZ8Q0F3649A2/jv%2Bmenu.jpg STUDIOTEC VR http://www.asdesignonline.info/-trm-shop daily 0.75 2025-12-19 https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1671472795679-9LQ2PSQNX84YNIOHQCBT/7_all.jpg The Royal Mint Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1671472795679-9LQ2PSQNX84YNIOHQCBT/7_all.jpg The Royal Mint Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1696926622610-V0YXN6ZCI22OIW9PYPZ7/HighresScreenshot00000_LR.png The Royal Mint Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715528127478-FQM7RT1M8T827H5PWLFR/Concept+%26+Plan.jpg The Royal Mint Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1671472810346-X14WWGXWVWEJAB50V6FY/1_corrected.jpg The Royal Mint Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1671472812124-H6EEPS7G6A2O11Y6YQE3/2.jpg The Royal Mint Experiential 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Research Project http://www.asdesignonline.info/asdesign daily 0.75 2023-12-16 http://www.asdesignonline.info/about daily 1.0 2025-12-22 https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1702732028173-JZS7H60QK2J9FJ6U9SWW/Castrol+AR_UI_4by3.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1696926622610-V0YXN6ZCI22OIW9PYPZ7/HighresScreenshot00000_LR.png About - Digital Exhibition https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1508172586553-04B13OZPQG8QTNHHRXWE/15.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1762596957866-YU454UZW5XWCGLMVLFD4/CAD_LR.png About - 3D CAD https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1762596749387-LA2NZP7REAGZFSQSZ9JR/3D+Modelling+%26+Visualisation+_512px.png About - 3D Visualisation https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1762596956759-9L7OK2EM0UQXSLHPEKLJ/3D+Scanning_LR.png About - 3D Scanning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1763459699361-LLM323N5YSGAIIYD100D/360+Photography_LR.png About - 360 Photography https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1762596958981-OHD9K2PW29A4SUW4T4QT/Virtual+Tours_LR.png About - Virtual Tours https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1762596957890-WYQCPR8JJGMYUNT9X48M/Immersive+%28VR%2C+MR%2C+AR%29_LR.png About - Immersive (VR, MR, AR) https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1739448479151-MV3F8ONUD1WYEMFFNBUU/SWARP_Main+Image.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1703705183115-6M1BRLWWXKN0N1NVF13N/Left_LR.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1508170865225-1P25ZNA8V9DJ7BQSBWT2/1.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704562579342-G8XX481Z05K00ARNDBN5/Brewhouse_View5.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1639845853903-JPRKKM3HPLAURWKGBFG4/Lobby_Colourised_V2-0006_LR.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1708109581246-2FDF8YQYDES61CZBNLFR/edited2.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/a8102990-24e9-47f9-ae4d-1805a1f66291/logo.jpg About https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1685798913304-CT3940HVIVNLOPLI2GIK/Matki+Set+2+-+Render+02+Post+edited_flat_LR.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1749638850789-K4ZF48QCA24YBCX0RQMD/A4_Landscape_with%2Btext_V_A_Shadow_test_B-W_Extracted_R18_D2.jpg About - Virtual Architecture Report investigating the design of future spaces using virtual architecture by considering the role of architects and designers, and the use of immersive technology. A virtual gallery space was created and experiments included 3D scanning, in-VR content creation, and real-time visualisation https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1746888742455-10WT8SMHWFWRBCR0Y6C3/Trimble+In+Situ_Lan_16x9.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1738767283081-UP5L3YH41ZBONI6KYR6N/TheUncertainSpace_16by12.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1420240959872-XQMR300GSQTWLKXQYT0Y/6.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1587139975763-DDPBWOALPVRAM25PDKKZ/Pink+Enchantment2.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1702729992260-HI4SPDT5DKQ3JTA4JTCV/AoS_Cover-01-01.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.asdesignonline.info/built-environment daily 0.75 2025-12-23 https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1716906702998-X3MGQAOY9GYCGQGTQA6G/B5.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715532541732-1YRTJTEUWAHB70SVGTYW/B1.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715532546644-JX1WYISCMTXOZI58PDEF/B6.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715532544357-ENYRLF3YMU1GLH4LHNPZ/B4.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715532547656-4AVQ0SCRBW0NBRU4IIF6/B7.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715532542295-P6EP3KLN12380QKX13ZG/B2.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715532543382-GJ3XK9IBI4TZ21ESCOGH/B3.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/6e7fc609-0e45-4542-9b2f-fee99cb14a8f/Hero+Scan_Multi.png Built Environment - Solution Through advanced Trimble X9 LiDAR scanning and gaussian splatting technology, comprehensive building scans of the library spaces were conducted. The collected data was processed to create immersive virtual tours that offered fully deployable, interactive environments accessible remotely. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/9c139b33-0e38-41ae-82c4-2e01e5d01c85/Website_6x4.png Built Environment - Outcome STUDIOTEC VR successfully brought historically significant film studio spaces to life through meticulous research and technical execution. The immersive experience enabled exploration of authentic 1930s-1960s reconstructions, preserving cultural heritage digitally. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/e185f200-70f6-4489-a065-cd90eab48c47/VR+screen_6x4.png Built Environment - Outcome The project successfully demonstrated multiple office design concepts through high-quality 3D visualisation whilst proving low-cost VR devices’ potential for enhancing design communication. The comprehensive interactive panoramic tour provided clients with engaging presentation tool that improved spatial understanding, establishing accessible workflow for immersive design visualisation. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/2c959ed1-02b5-4418-a79c-9d099bf15b14/WML4_Pers_SS_6x4.png Built Environment - Challenge Enabling neurodivergent students to remotely access and explore library spaces within the University of Bristol presented unique challenges. Traditional methods like 360° and standard photography lacked the interactivity and accessibility required to address diverse needs effectively. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/ae5469a9-27bb-41d0-9f7d-a52b8f8e733a/B2_6x4.png Built Environment - Outcome The visualisation series successfully demonstrated Brintons' carpet and flooring products in aspirational commercial contexts. The desaturation technique effectively focused attention on product whilst maintaining environmental realism, providing comprehensive visual content for the major brochure campaign. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/8d2f0f8a-7631-4b91-abfe-ff4050855d87/CC+Onsite_6x4.png Built Environment - Solution Comprehensive research, concept design, and 3D reconstruction was undertaken using 3ds Max with V-Ray and 360 photography. Assets were optimised using Sketchfab and Blender before Unreal Engine 4.26 integration implementing real-time interactive capabilities and VR functionality. GitHub provided version control. 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Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1749636813094-2CX4S10536YOVNF178KS/Med_CC.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1749633772682-QHAGXVLXK0IXJMLIKDG7/Med_Unity8_16x9.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1749633769960-WGGW93Q1XDC48S5E07VU/Med_Unity1_16x9.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1749633771647-PG4HMQP1SK3Z6BTZQWB7/Med_Unity4_16x9.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1749637205855-TY41NIVN34Z1YFQW761L/Med_Unity2_16x9.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/37ffeab8-5d45-4032-bb8c-7e74cd3e0c13/Brewing_5_6x4.png Built Environment - Solution Several office layout concepts were developed through detailed 3D design and visualisation work. Panoramic images were rendered from the 3D environments, which were then translated into photospheres and embedded into interactive panoramic tour. The immersive walkthrough incorporated VR controllers, clickable splash screens, floor plans, high-resolution static images, web links, and videos, creating comprehensive design presentation package. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/b4d8c8a4-db82-416c-b4e9-60257e59e968/Max+Layout_6x4.png Built Environment - Challenge The challenge was creating detailed architectural visualisation that would effectively communicate spatial design and interior concepts whilst also exploring Unity’s Universal Render Pipeline workflow across multiple deployment platform https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1703285935590-06JE59YP9WP0PFQ31IQX/Left_LR.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704564226918-8QJ2HE9HLNCEUPDXYD1B/Right_LR.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704574604092-RCMKHL59796DP68YWOCB/Welcome_LR.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704565592705-8OAORKFO3WL8BSBXUXDA/Image37_LR.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1703282526051-FIFDT2Y65UA167HQKR9O/Brooklands+in+Max.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1703283342145-S5D03VH3IW1THBLX6566/Brooklands+in+TW.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1703705168978-2S7RIOFWA8E3MWHG6IT2/VR+Mode.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1703705568074-982KGKHJ6AIZ7YD0FHNR/From+VR2.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1703705568125-R0OPSLK5JQTTKM2P4W0X/From+VR3.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1697380003490-2UY4CYJCP3C34XDV8ZZB/outside.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1684505868932-NO7TRNUVU1868CDRT2VA/m5.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1684505876716-SH96S58SSBI87DN63X8I/m11.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715530263149-Y830FUZS5TYH5GQTLCLN/cover.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1677753427783-WK6LY7SM4I8MHQC7CQAV/storyboard.jpg Built Environment - Storyboarding For each of the 4 Film Studios, Lobby & Theatre areas, VR storyboards were developed and initial whitebox prototypes were created. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1639845853903-JPRKKM3HPLAURWKGBFG4/Lobby_Colourised_V2-0006_LR.jpg Built Environment - Concept Design After the initial prototyping the ‘colourisation’ and detailed reconstruction could begin using 3ds Max & VRay. The design of the lobby and theatre spaces were inspired by 1930s & 40s cinema architecture and Art Deco period. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1639845860593-1AZCJ8I8OY1H36AV1PVN/Theatre_View2_LR.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1639846140348-0GHRE1IHSF3KBQ4VVE0P/Digitalisation.jpg Built Environment - Digitalisation The first studio to be developed was Babelsberg and German team chose to tell the story of sound focussing on the purpose built Tonkreuz sound studio. To reconstruct the building, floor plans and elevations were digitalised by drawing over the scaled blueprints from the architect Otto Kohtz. The digital plans and elevations were then imported into 3D software where the geometry was extruded, material shaders were created and images were rendered. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1639846624479-BM3JRY1MQXBINX8Q7NS3/Stage-0002_people_annotated.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1640266732766-IT2JZHYDO7CUM78GCFV3/Stage-0003-Lights+off+except+set_people.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1639846639355-XM5PVVZS56US5WIWHPT2/Website.jpg Built Environment - Lab Book As part of the project a ‘lab book’ style STUDIOTEC VR website is continually updated that shows the ongoing development of the experience. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1639846651167-MUXPCDM73MUYTBRRHKM0/SketchFab_Babelsberg+Film+Studios+Collection.jpg Built Environment - Sketchfab 3D Models were created based on key recommendations from The London Charter, The Seville Principles, The Archaeology Data Service 'Guides to Good Practice' and several 3D Reconstruction journals on creating assets for use in digital heritage projects. The native 3D models were created in 3ds Max, rendered in V-Ray and exported into the Unreal game engine using the Datasmith plugin. Associated 3D models were rendered with standard lighting and materials are available for download in .fbx & .glTF formats from the STUDIOTEC collection on Sketchfab. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1650356199627-UGR11TLOJ5QWJUX0B4A3/denham+railway+station.png Built Environment - 360 VR The next studio to be created was Denham and this VR experience features a 360 animation introduction and real-time guided tour. This image shows the first part of the 360 animation that describes that way that the studio employees travelled to Denham and the following slides show views from the main entrance and an aerial view of the site. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1650356199844-VQO2G0YZLUSS5F4KRSE8/denham+main+entrance.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1650356187839-T8J8E8H41RVXL8H8GMHJ/denham+high.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1658079225045-96RY7XD1ZGF9OYYM3WCF/Screenshot+2022-07-17+at+17-02-51+Denham+Film+Studios+-+A+3D+model+collection+by+STUDIOTEC.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1658079206475-Y1X5Y3AW6ITZ14HE6QBH/Admin+Entrance.jpg Built Environment - Real-Time Tour This slide shows the start of the guided tour. Users click on the audio button to hear a description of the area and move through the spaces following arrows on the floor. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1705848065414-T4SRRIAKLJIYI9MMKFJP/Blueprint+for+asdesignonline.jpg Built Environment - Interactivity Example of the blueprint system used to add the game mechanics throughout the project. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1667048889075-FEYYTV2T5EWC1991AODW/3ds+Max+Geometry_Stages+8_9.jpg Built Environment - 3D Reconstruction The third studio to be translated into a VR experience was Cinecitta and this slide shows the 3D geometry reconstruction of Stages 8 & 9 that was used for the real-time experience. The following slide shows the interior of Stage 8 and a set from the film Bellissima was visualised in the space. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1667049127608-XO0QEYNZNU07Y95EKITT/CC_Stage_Interior.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1667049154686-M72YW7OB3IFY61IYQ4ZH/Screenshot+2022-10-29+at+10-59-39+Cinecitta+Film+Studios+-+A+3D+model+collection+by+STUDIOTEC.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1667049160806-QJIZVXS46HD8HB56MP9Y/Camera+Setup.jpg Built Environment - 360 Photography 360 photography was also obtained using a GoPro 360 camera at a site visit to the Cinecitta Studios and an example of the 360 photography thant was captured is shown on the next slide. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1667049213761-GB6M8E0OC4ZPLQSTHXER/Centre.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1671474738610-TC07ZZQFLZ1TGVR5UVI7/Map_GS+Lowered_LR.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715530476392-FMESI6XPCFFRDS0Q3QSY/1930_2048px.jpg Built Environment - Temporal Visualisation The final studio to be added to the VR experience was Joinville and this images shows a 3D reconstrution of the site. It was decided to use 360 CGI visualisation to show the evolution of the site between 1921 -1947 and the following slides show some of the 360 images that were rendered. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1671474737278-ZRIIYLZGNFT780UY2VTN/1930_GS+Lowered_LR.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1671474267845-1CBA2I0K0FKN7BSESDYF/Screenshot+2022-12-14+at+11-24-18+Joinville+Film+Studios+-+A+3D+model+collection+by+STUDIOTEC.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715534852325-DSULBLIQ1ULAM019T8IX/User%2BFlow.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715534930257-7KHNJXDTVF6WT2YHD3S7/Sub%2BMenus.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715535857206-OGUPDIBHJZ8Q0F3649A2/jv%2Bmenu.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/9cb97cb5-1fef-4fc6-b165-bf12963fec01/Main_1500x750px_40%25.png Built Environment - Public Spaces Commercial Interior Visualisations. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/b27d6e0c-01bd-40e9-8060-f70adb2d3792/B1_6x4.png Built Environment - Challenge Brintons required contemporary space visualisations for their 118-page 'Public Spaces' brochure showcasing various carpet ranges and flooring. The challenge was creating commercial interior environments based on agreed mood boards for venues such as stadia, airports, and convention centres that would effectively highlight product ranges. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/cded6868-1ee7-42ba-9c00-016f95eac975/MIM+Interior_6x4.png Built Environment - Challenge The Maritime & Marine conference at Mercedes-Benz World entailed pre-visualisation of branded exhibition spaces, presentation areas, and the AMG Performance Centre for 112 senior executives, ensuring optimal positioning of communications throughout the facility. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/0d6bac87-4fc9-4bd0-af93-ae5b76aef05f/Main_1500x750px_40%25.png Built Environment - EauZone Replacing Traditional Photography with CGI for Product Catalogues https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/6f9e7c34-d5a8-4b98-a298-40938553ef9b/Set1_6x4.png Built Environment - Challenge Matki required cost-effective alternatives to traditional photography for their brochure featuring set designs and products. Later catalogues demanded complete replacement of photography with CGI whilst maintaining photorealistic quality, necessitating an interactive walkthrough of the main scene. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/0fcbb3f0-2824-4173-94be-5fabfea414e7/Main_1500x750px_40%25.png Built Environment - UK HQ Refurbishing Corporate Headquarters with Themed Brand Spaces https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/06663cef-db78-4231-a52d-b7ef08ccf53f/WML_RW2_3DPC_6x4.png Built Environment - Outcome The project successfully delivered a cutting-edge solution that set a new standard for remote accessibility in educational spaces. It empowered neurodivergent students by providing a seamless and immersive way to engage with library environments, showcasing how innovation can overcome accessibility limitations. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/a50259b7-7cbf-4958-a66c-fc46f534c122/Offices_6x4.png Built Environment - Outcome The refurbishment successfully created cohesive headquarters environment celebrating Mattel's diverse brand portfolio. The themed spaces provided engaging client-facing areas and the comprehensive visualisation and animation enabled confident stakeholder approval for implementation. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1f904d5a-9ce3-462f-9392-edc781909adc/Twinmotion2_6x4.png Built Environment - Solution Interior spaces were modelled from site survey photography and CAD plans. The 3ds Max model was imported into Twinmotion for photorealistic renders and video flythroughs, tested in VR, then converted to Unreal Engine for real-time interactive elements enabling dynamic stakeholder refinement. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/f79e4aa0-6c51-4250-ac5c-8842d4fca716/Halo_1500x750px_40%25.png Built Environment - Real Time Arch Viz Interactive Walkthroughs & VR Experiences https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1596640279553-89GC19YBTIRZU14IHE2G/Brewhouse_View5_lr.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1596640278450-P119WLD9K5O2KYOXF8TJ/Brewhouse_View6_lr.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1596641384073-H7MORREILK3D31AK6CJH/Brewhouse_View8_lr.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1596640283038-WHWJJPBSQQ5L2ILJL0CU/Brewhouse_View7_lr.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704402119733-4DQBV7X7GLCB6BXGH1XS/Brewhouse_View4.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704401324497-VOBK5TRS10UJY5RI6GD2/Unity+Layout.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715436759073-QNTP4YA4V3E8KG4FSYY0/Brewhouse%2BVR%2BSquare3.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715436878986-2FNKJUCHLDO0NMLKJ9PL/Brewhouse%252BVR%252BSquare2.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1700674527384-S9WZWSA30I0ZW41AFELT/Brew_Unity2022_HDRP%2BVR.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1710341692762-2KWN0B61NW8H4VTNSFF7/16by9_let+there+be+light.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1710341694288-OK1CPPUOTFL02XA6JLFA/16by9_wakey+wakey.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1710341693150-8VDLE5TZYOGJTVK8FEEL/16by9_pour.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/d2adb239-ea3d-4434-ae5c-187228e76bb4/FR_SF+3D_6x4.png Built Environment - Challenge The brief called for developing multiple office layout concepts with effective communication to stakeholders and clients. The challenge was creating comprehensive 3D design visualisations for several office configurations whilst exploring how low-cost VR devices such as Google Cardboard could enhance design presentation and client engagement beyond traditional static renders. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1685798913304-CT3940HVIVNLOPLI2GIK/Matki+Set+2+-+Render+02+Post+edited_flat_LR.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704573812450-X9IDKZG0CNFOAZCGFRYA/346102+Matki_Renders_Pres+D5-4_mockup.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1685799629567-OKIWRPYKQH9GZTZ92LF3/Matki+cat.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1530361697330-N1EDL13134K9QJPIE2WT/2.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1696675640452-645CO6GRRGTQ6DPU21YG/UE53_Lumen%26Nanite.png Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1696675475827-TNRKCD85ZZ7VF61FC7U1/Matki+Set+1_LR.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704566922181-62C48X9OEIWOOIKOHQXI/5.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1696675888006-PU80UKT44753LK0QR33I/Matki+cat+copy.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704566921907-TX72HHK0XZEM8OWYQL2W/7.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704566923348-HXZ7IVGS0NYK4L3JYCG3/9.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1705843044349-Q8D26F6ATWN7AFJKONZQ/8.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1705843116840-PL32M5OX92XF58Z7ICQU/Matki+cat+cover.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/b7f3f468-0b40-4e59-8d2b-fc2d4d7beb61/Main_1500x750px_40%25.png Built Environment - Finzels Reach 3D Design Concepts & Interactive 360 Tours for Design Communication https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1508264891805-VEDP4HVYILTGZVMHGJIF/FR_SF+In.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1508264854035-2YHT0TYS2FI8V9FLGPY5/FR_FF+Directors+Office.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1508264809953-VS8RCOGCU8G155XVUQ8Z/FR_FF+Beer+Kettle.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1508264798556-IZERIO1FW22IADQ5NVCA/FR_FF+Reception.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1508264880161-9J6AEU9C09H7OMA3C0WZ/FR_SF+Digital.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1684502997083-OEO4MVEW62XR62MH8W41/FR_Option+2_In-0005.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1508264907426-1XL97JQEMTA7NX08WNHJ/FR_SF_Scamping.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1508264921999-FVSEW01VEVA3286SVIBX/FR_SF+3D.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1508264783398-2XB5A3HD8OFC80KY6Y01/FR_FF+Pano.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1684503000989-PLO1MJUFZCI6FSDIWRGA/FR_Option2_pano-7.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1508264829835-LMXYWS9J0BA8X5ZKUM7L/VR+screen.jpg Built Environment https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/9deab130-f4a4-40b0-afe1-7e15fad250e7/Main_1500x750px_40%25.png Built Environment - Transforming Accessibility Capturing Library Spaces with 3D Scanning Technology. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/8714e96b-f332-4cfc-ab16-2def2e7e2c0a/Main2_1500x750px_40%25.png Built Environment - STUDIOTEC Reconstructing Historical Film Studios Through Evidence-Based VR https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/6aefa818-5a53-4cce-8288-51cad860bbdc/Main_1500x750px_40%25.png Built Environment - Brewhouse Office Interior Evaluating Modern Office Design Through 3D Visualisation https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/8641cb99-d333-420a-98e4-037c19f21b08/Brew_Unity2022_HDRP%2BVR_Teleporting_6x4.png Built Environment - Outcome The project successfully delivered comprehensive office design visualisation through high-quality 3D rendering. The subsequent Unity conversion validated cross-platform deployment capabilities, showcasing adaptability to emerging technologies and establishing workflows that bridged traditional architectural visualisation with real-time interactive experiences. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/e3ba72eb-ee76-4fe6-a1fb-0621b30f424d/Set2_6x4.png Built Environment - Solution CAD data of products was used in various scenes rendered in 3ds Max using photorealistic techniques as cost alternative to film studio photography. For later catalogues, photography was completely replaced with CGI. An interactive walkthrough was produced using the Datasmith FBX exporter, Unreal Studio, and V-Ray plugin, successfully translating rendering quality between packages and outputting PC .EXE. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/ee793ca7-6bf4-4c2d-8ac0-5a0da9ea6e8d/Set3_6x4.png Built Environment - Outcome The project successfully demonstrated CGI as viable replacement for traditional product photography, significantly reducing costs whilst maintaining photorealistic quality. The interactive walkthrough provided engaging product presentation beyond static imagery, establishing new workflow for product catalogue development. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/4e7a9f76-dc0f-493f-ae2a-8a296f66d6e8/Stage_6x4.png Built Environment - Challenge The three-year EU-funded STUDIOTEC VR project required comprehensive reconstruction of 1930s-1960s film studios using historical data, creating immersive VR experience authentically bringing spaces to life. Extensive research into period-accurate details was demanded whilst developing technically sophisticated VR application meeting academic rigour and user experience standards. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/731bcad4-61a5-4990-bb78-cdf06128815d/Main_1500x750px_40%25.png Built Environment - Mercedes-Benz World Visualising a Multi-Day Conference Through Real-Time Interactive Technology https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/aef07285-c6a7-4eb8-8fba-451e8c7dd844/B4_6x4.png Built Environment - Solution Contemporary spaces were visualised and rendered using 3ds Max and V-Ray based on client-agreed mood boards. Environments were created representing commercial interiors including stadia, airports, and convention centres. These were desaturated to showcase various carpet ranges and flooring. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/606fd0f1-c9d1-4dec-a77c-7767b75c0519/From+VR2_6x4.png Built Environment - Outcome The visualisation package provided unprecedented planning clarity, reducing setup time and eliminating positioning errors. The real-time capabilities allowed iterative refinement, establishing a workflow utilised across subsequent projects. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/027a453f-2634-43d0-9afd-f135765ab9c1/Games+Room_6x4.png Built Environment - Solution The reception was stripped to minimalist space with informal meeting area outside the showroom maximising hospitality and product display. Barbie themed shop front was created with additional meeting rooms themed Max Steel, Hot Wheels, and New York loft space for Games brands. Upstairs offices featured rainbow colour theme representing brand diversity. Interior spaces were surveyed, detailed, rendered, and walk-through animation was presented. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/9f9ba1d7-ad26-48c6-9238-6c5a849f4a91/Brewhouse_View6_6x4.png Built Environment - Solution A complete interactive office environment was designed and visualised, developing detailed 3D models that explored contemporary workplace concepts including spatial layout, material selections, and interior design elements. The project was then converted into multiple Unity formats to evaluate deployment capabilities: PCVR with XR Interaction Toolkit features, Mobile VR as optimised .apk, and Interactive Windows .exe with animated camera paths. http://www.asdesignonline.info/retail-experiential daily 0.75 2025-12-23 https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704482662953-3R7C39PWUP581OD6MK37/Thomas2.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1726562092412-P3IMUXJXQM5L3Y6ZY9LL/TS_Thomas_MB3+copy.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1726562087208-ERPCTFY8XA0NI04G0PVF/TS_Thomas_MB2+copy.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1726562086873-ZJAQVHZI4GPFJXLGHN3K/TS_Thomas_MB1+copy.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1448648068924-F1ZZGILAF5ZBQUYSLI1J/Thomas_V4_5.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1448648068508-QBR4QY0BSEEXK4KCEE7L/Thomas_V4_4.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704482978531-WKR5I2WD4IODJA7Z3H8V/Thomas_V4_7.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704482672914-TJ8FP4LH00ETIFWY9K8W/Thomas4.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704482670284-37WOLPFB8WY93U85EO9A/Thomas3.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704482664025-CJ9753JRPFUKZDDO6ZQD/Thomas1.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704482672286-Z1UBKQAGD1QJPEHZHYJU/Thomas5.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1726562070067-UZN2GBLAUGJHACDIA0SA/TS_Barbie_MB1+copy.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1726562079280-UGFCBSZ79JI3MGL2UL62/TS_Barbie_MB3+copy.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1726562074100-JM1Z88KHQZ9SUMALC9V1/TS_Barbie_MB2+copy.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1448647898350-BKVKBJVACVLR28MFZONB/Barbie_V4_3.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1448647905117-1A8I7ISXQOEFPCFDTK1B/Barbie_V4_1.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1448647900573-BFLXRFQ1D3KFEIQ15WV8/Barbie_V4_5.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1449423450778-4BOJNWN70K309MFJK4IG/barbie_interactive.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1450612320579-QY8B5Z78BZ2UXRZF8VNX/Barbie+1.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704483114456-RH78YHUN3NZHEPIPCR99/IMG_2274.JPG Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/6e8d9624-3c10-41db-9df9-e0078ca57faa/2+copy_6x4.png Retail Experiential - Make it stand out The Fisher-Price airport play area successfully provided valuable service to travelling families whilst creating commercial retail presence in unique environment. The project demonstrated capability to navigate complex regulatory environments and coordinate specialist teams within highly constrained operational contexts. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/6bbc9421-1064-4efb-a5f5-4bf4eb5ee6ee/Main_1500x750px_40%25.png Retail Experiential - Eat. Drink. Be. Transforming a Jewellery Shop in Historic Winchester into a Contemporary Coffee Shop https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/0c1d8837-1853-4f3a-a314-5ad11da5e9cc/10+copy_6x4+copy.png Retail Experiential - Challenge An existing jewellery shop in the centre of Winchester required repurposing into a coffee shop. The challenge involved proposing appropriate colour schemes, fixtures, and fittings whilst maintaining consultation throughout the fit-out process until the cafe opened to the public. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/163934b0-ae61-4ec3-86a5-4a7f620a2279/Plan_6x4.png Retail Experiential - Challenge Fisher-Price required a pop-up shop within Gatwick Airport's South Terminal targeting families awaiting flights, providing secure soft play alongside retail space. The 'Airside' installation demanded materials exceeding standard retail specifications to meet stringent airport safety requirements. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/97849eb8-90c0-432f-baa0-04c489bafa12/111+copy_6x4.png Retail Experiential - Airport Innovation Navigating Complex Regulations for the Fisher Price Airport Retail Space & Play Area https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1423595695523-0DFA3PGCZLP2PHOSSF0K/4.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1434874331814-20VC5V7PHFGAYH163GM8/12.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1423596596550-MTUMNBFA4X6CMNW5GDQ5/10.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1423595748849-31JTLFPI0DARFBW0QHAS/9.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1450616208264-JHWMKYQXWE0KNQ2DN8C2/1.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1423691430941-RWJ8LLT1JXCCPMS569JM/111.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1423595786854-TYBQMBL08HBFZN52GMI3/14.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1450616281221-6HKXWOS24XOR3EXRDFB6/4_2015.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1527411374260-H74KLJA4HZK5BG451140/4K_11.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1527411356377-87K1YRUUQZA46VPXWRCH/4K_3.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1527411357131-D1OBPSRX6AY99MANQWEJ/4K_4.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1705150363909-CF947OLIPD9DBHOF06RD/IMG_1623.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1527411382839-SH0CTHRHX703QWIQ5SQG/4K_13.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1527411370745-W1G4MV7DQ1M90IJTSG61/4K_8.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1527411355032-SK8Z5F3ZOTJD1IGUOMGH/4K_1.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1527411379227-H9ZSJ09MZI973VJ7UOGL/4K_10.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1527411363640-9U1FY1E2CI83Q8II5TEK/4K_7.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1527411355629-HYMKHQJX1SCV98QZ5K0O/4K_2.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1527411370522-033T8SUXR8M37DL4KEFP/4K_9.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/eafcdc53-1543-4086-b97a-76de0ebc52ba/Main_1500x750px_40%25.png Retail Experiential - POS Solutions In-Store Displays: Wall Bays, FSDUs, CDUs, Pop-Ups & Shop-in-Shop Environments https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1696926622610-V0YXN6ZCI22OIW9PYPZ7/HighresScreenshot00000_LR.png Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715528127478-FQM7RT1M8T827H5PWLFR/Concept+%26+Plan.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1671472810346-X14WWGXWVWEJAB50V6FY/1_corrected.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1671472812124-H6EEPS7G6A2O11Y6YQE3/2.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1684504401670-C9U9F5F2CQ6B2Y3YNPZE/5.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1671472814532-9B2AII47A3F1Y3SGYP8X/4.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1685798320038-9TE18ZP04C5ECDCTEKBQ/Unreal+setup.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1696926621548-UTYWMNNICBFA967SRBOW/Nanite.png Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1696926623626-0S9UR66Z0WG2WU73UB2E/Sequencer.png Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/b6fb978a-b9f4-4233-a937-8e74039b2a28/1+copy_6x4.png Retail Experiential - Make it stand out A dual-function unit integrated secure soft play with retail merchandising. Extensive research informed material selection ensuring compliance with fire and safety requirements significantly exceeding retail standards. Specialist construction teams were coordinated through complex airport security protocols within tight timeframes. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/49f1f668-9aea-4cf8-a58b-8f9c27ce2156/Main_1500x750_40%25.png Retail Experiential - Retail Experience Optimising Retail Flow Through Strategic Store Design and Real-Time Visualisation https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/567718cb-c8a0-4ccf-9032-87fd10a3d15a/Main_1500x750px_40%25.png Retail Experiential - Deliveroo-ms Creating Memorable Student Engagement Through Mobile Escape Room Experiences https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/d91de831-e3b7-45fd-9611-1b951f22541f/Barbie1_6x4.png Retail Experiential - Challenge Mattel required immersive shop-in-shop solutions for Thomas the Tank Engine and Barbie brands within the 30,000 square foot Toy Store at Oxford Street's West One Shopping Mall, creating flagship destinations balancing entertainment with commercial selling space and high-tech appeal. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/ff3cc6b6-8cb9-4f7a-96bd-dd891fe2d4fc/2+copy_6x4.png Retail Experiential - Solution Store layouts prioritised customer journey optimisation: fast-selling collectibles at entrance for impulse purchases, centralised merchandise for maximum footfall, Historic Coin Experience at rear to extend dwell time, and invitation-only bullion area for premium customers. Originally visualised in 3ds Max with V-Ray, the project transformed into real-time walkthrough in Unreal Engine 4.26, then rebuilt in 5.3 with Quixel Megascans, Lumen lighting, and Nanite optimisation. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/ddc42ace-1739-4c84-94fa-e8b29b92f81e/Photo1_6x4.png Retail Experiential - Challenge Warner Bros sought to promote 4K UHD platform benefits through an HMV campaign improving film visibility. Concepts needed to centre on experience, picture clarity, and cinematic aesthetics within high-tech brushed aluminium aesthetic, creating trial installations before developing cost-effective nationwide rollout. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/ffcecde9-621b-4ade-ab1f-61029c7d9e4b/Photo3_6x4.png Retail Experiential - Outcome The tiered approach successfully balanced premium flagship presentation with scalable national rollout economics. Trial stores established proof of concept, whilst the adapted solution enabled Warner Bros to extend brand presence across HMV's estate, demonstrating retail economics understanding through specification engineering. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/af06cfcf-103f-447f-8175-25f65ce5c0a3/Unreal+setup_6x4.png Retail Experiential - Outcome The retail concept successfully balanced commercial objectives with brand storytelling through strategic spatial planning. The layouts effectively segregated customer types whilst maintaining cohesive experience, with real-time visualisation providing cutting-edge presentation tools and dynamic design exploration capabilities. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1766515476223-S40Y2S3L0JLCIYU9AT3X/2.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1421512102293-2T5YOV84640J0ZFSQTPA/12.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715528545209-VTK0ZA4YCGX3ZFQLF5RQ/option2_view05_C1.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715528547306-F6U94QFYPWQEJZG8LQUP/option2_view08_C1.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715528547530-C3FAE0UN4R4NKNFUDNYV/option2_view09_C1.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1421512075560-4GR1L4E1I1CY4ZCIBATX/2.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1421512082642-GJR4A5NMLUDLKX3DD7ZX/5.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1421512106298-R1RMTB9FKFMVXNSHU6D0/14.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1684503867169-89H9D6ZB2YFCGKZZ76TT/photo+4%5B1%5D.JPG Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/838c0625-9720-4751-a872-756b1c802bf1/Graphics_6x4.png Retail Experiential - Challenge Deliveroo's campaign required a sophisticated experiential concept for student engagement, necessitating a mobile solution that could tour multiple student unions nationwide whilst creating immersive, food-themed experiences within a converted bus's spatial constraints. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/23b22c8d-223c-4112-b634-16729d78d627/Main_1500x750px_40%25.jpg Retail Experiential - HMV Takeover Elevating Home Entertainment Through Retail Point-of-Sale Design https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1705152379312-C8N8BLMPWV0SYGERW0DJ/15.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1705152407543-XT7A5ZVZ7PQ5ZMRZWOYT/3.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715529103830-YLHP8MECXF9GA1V80YL7/Mars.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1705152130651-JDRXK1LYGGSU3V98FACD/1.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1705152566478-1JPI6MQ5OPCO4GO3I2NM/visual.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1705152379519-WW7B1GN50X7YZLFDTKMJ/higher.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1705153021571-SZVPXACUD1LKB5YAE31S/Mirrored+Unit-0001_w.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1705152105710-CQJAUC3F7PXRA1YOHEEP/1_1.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1766516915324-QIW72FQ1UAF8K1WXO8T0/Heritage+Bathrooms.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/6222a76f-c9db-4be0-b067-0d1744b6c9ae/Main_1500x750px_40%25.png Retail Experiential - The Toy Store Creating Flagship Brand Experiences in Premium Retail Environments https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/5211021d-ff66-4276-ac15-72c5f3fea042/Barbie_photo1_6x4.png Retail Experiential - Outcome Flagship-quality brand zones elevated customer experience in premium Oxford Street location. The refined approach combining experiential elements with selling space proved commercially successful. The zones established new standards for toy brand retail experiences in flagship environments. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/e482cdd3-be48-4885-b711-7283664b9282/7+copy_6x4.png Retail Experiential - Make it stand out General colour schemes, fixtures, and fittings were proposed and once established, interior visuals were generated. The consultation process continued throughout the fit-out process, providing design guidance and visualisation support until the cafe opened to the public. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/72ecf57d-e011-4e1f-91ee-95f5214bc11a/10_6x4.png Retail Experiential - Make it stand out The project successfully transformed the jewellery shop into a functioning coffee shop. The ongoing consultation process ensured design intent was maintained throughout implementation, with interior visualisations providing clear direction for contractors and stakeholders. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/7066cca5-98a9-4468-9570-aa0e5191da6e/Exterior_6x4.png Retail Experiential - Solution The Escape Rooms concept featured a converted double-decker bus with multiple food-related puzzle rooms. Detailed 3D visualisations using 3ds Max with V-Ray prototyped the layout and mechanics, with each room presenting challenges culminating in a concealed sofa-lift exit revealing a ladder to the lower deck. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/f8efdca3-f4d4-46cd-bf76-6ea350f4d423/Barbie_photo3_6x4.png Retail Experiential - Solution Initial non-selling concepts were refined to create integrated selling and experiential environments. The Thomas zone brought Sodor Island to life through immersive theming with photograph opportunities and interactive games. The Barbie area featured Fashion theme with interactive catwalk and outfit design studio. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/ae59cf00-cabc-45fc-ace1-38244dd88758/1_corrected_6x4.png Retail Experiential - Challenge The Royal Mint sought a 280m² London concept store design optimising customer flow based on dwell time and sales velocity, accommodating high-turnover collectibles, merchandise, the Historic Coin Experience, and secure bullion area whilst effectively segregating different customer types. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/81fdda93-1ebb-426c-99d7-1eefe74fb4d1/Photo2_6x4.png Retail Experiential - Solution Premium kits were developed for trial stores (Reading, Chelmsford, Oxford Street) featuring timber arches, gondola fins, magnetic strips, and hanging banners. The flagship Oxford Street store received enhanced treatment including wayfinding graphics, backlit wall bay, and TV promotional area. A lower-specification printed polypropylene solution enabled cost-effective rollout across 80 stores. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/5f062b84-d858-49ed-85b7-8494d6b7f52b/Escape_6x4.png Retail Experiential - Outcome The shortlisted concept demonstrated immersive experiential marketing's effectiveness over traditional methods. The 3D visualisations successfully communicated spatial design and user journey to stakeholders, elevating Deliveroo's strategy beyond food distribution to create shareable interactive experiences. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1564512349916-YDQK30DDDW8W855GREBZ/11.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704480652937-VS0A8CMMCVMIRWPDTZOI/Escape+rooms+cover_3by2.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704480655630-WVM4PYQ6SMUALHNAFNG8/355510_exterior_D4_3by2.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704480663697-A3LQC5Z73F1U4LIMHUMD/BusB_355510_Upper+Deck_Escape+Rooms-0001_3by2.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704480663423-534VMKTCQI4SEFD962PT/BusA_355510_Upper+Deck_Escape+Rooms-0000_3by2.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1555686705174-H0ZBC008ASRNV9WNPYIN/9.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704481133804-E1YEXEY32HZ33GO7PZ52/Bus4.jpg Retail Experiential https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1564512351051-TTMCSU4DLNF1U3NMZHLH/12.jpg Retail Experiential http://www.asdesignonline.info/exhibition-events daily 0.75 2025-12-23 https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/2a82b25e-e881-4e98-b5ad-5b8ffbf6bbde/Main_1500x750px_40%25.png Exhibition & Events - EAU Conference Managing Brand Consistency Across European Pharmaceutical Exhibitions https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/a6fdbf15-267c-4bfb-bc62-29b0e84c3e60/DD_1_6x4.png Exhibition & Events - Challenge Babcock required stand concepts for Offshore Wind Energy and Offshore Europe exhibitions. OWE needed modular reconfiguration with minimal components, whilst OE demanded significantly larger custom build with standout features and impactful aesthetic communicating 'making connections' and 'trusted to deliver'. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/31b6ae5e-f220-4462-b01d-c8d488b1c6be/5+copy_6x4.png Exhibition & Events - Challenge BP Ultimate required an experiential concept for the Goodwood Festival of Speed Tech Dome that would differentiate from performance-focused messaging, creating deeper emotional engagement whilst integrating digital storytelling with physical activation elements. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/9b7b275c-b2cf-4498-aeef-6fcab94d71fc/WFD+Render1+copy_6x4.png Exhibition & Events - Challenge Weatherford's three-day annual meeting in Houston required comprehensive media communications design across delegate rooms, entrances, atriums, exhibition foyers, breakout rooms, restaurants, and main stages, creating a cohesive branded experience for the 'Challenge Accepted' campaign launch. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1420980078309-1L0EO722R9JS8WS1T5V1/2015_2.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1420980100310-ANZHUR87UTEA4HESPLO3/2015_3.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1420979442846-8MWBIITZO2CEC6GY9BCP/2015_4.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1420979629264-K5ZQ03GDTZZDIFGZHDDB/2015_1.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1420240410121-U8X1NAOJ4HNWN9BFLTE1/7.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1420240408414-VZN3Z804YAARSRITAYZI/6.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1423932612864-IWANJ0CY2UCCYORKNGLL/2015_15.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1423932612041-5O6DH4OONYK7TT4T9XSZ/2015_16.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1420240407760-2LFG0JMHJ1WPSN6ICU31/5.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704729729695-KY5BNS3EAKA4O6H08TA1/Caple+Stand+NEC+-+Renders0023.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704729733031-9U613M5BRM6YVS4CJH3E/Caple+Stand+NEC+-+Renders0024.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704729729883-QNC3RLG82ES9GTXZ1972/Caple+Stand+NEC+-+Renders0014.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704729779866-NXJGVODAHBFK1DFXLIA2/11.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704729781581-DNN4X58OBVYSVDYS4DV8/kbb+2012+Day+One-6713-7.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704730107100-QMW4XG62LX971QXLE9CO/0010003+copy.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704730106645-UVJKC0XXNG9KLIZW5P4Y/0010000+copy.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704730097981-PJ1IXAJFB6BYAY4A64O2/Caple+KBB+London+Stand+-+Stand+Design_V6_oak.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1500147299778-46KMMUQ2IQNZJQ7ACN8V/may1.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704729994097-Y52LIHG1ON6GM5ZT863H/Caple+KBB+London+Stand+-+Stand+Design_V6_purple.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1500147304872-0TA3BRCTW777SFEF7HQJ/may2.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/9c8206a1-7658-4d24-bb80-7ca789d3bb92/Babcock_Visual1_6x4.png Exhibition & Events - Solution For OWE, efficient modular reconfiguration maximised existing components. The OE concept featured long-span statement arches as central motif, creating architectural drama providing commanding presence. The arch structures symbolised connection-making and engineering confidence, embodying technical excellence fundamental to the brand ethos. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1512820496885-VYB68K1U2QLYOZOVM2ST/Con2_5.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1512820510931-M861DO5SCLU2BR9ECYS8/Con2_2.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1512820502827-9D4ZJ9UPY9BKLD5DXLEP/Con2_4.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1512820508470-SVQUJ41E77NZPZMMAC9O/Con2_dd_5.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1512820511043-2J8PRNKSPUFILX0E2MF3/Con2_dd_4.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1512820505691-K5FMLOS1YOE8JQ4QCL4R/Con2_dd_6.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1512820521267-T1BPECLWB29XNIIXC3IS/Con2_dd_3.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1512820515654-ILM6L6I8X0YVKS08YTJD/Con2_dd_2.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1512820494181-PTS10KQ7W5XOKKLW5IGS/concept1_0_gpx1.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1574511167891-OP3C1FZGRGHETQHUFALI/bab2.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/05c15f39-b64a-45e5-b24a-b376c8aac294/bir1+copy_6x4.png Exhibition & Events - Outcome The design series directly contributed to improved sales performance and increased exhibition space. The consistent arch theme established strong brand recognition across the KBB circuit, with evolution from display to demonstration stands successfully adapting to Caple's shifting product emphasis. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/8a270efa-513c-420c-ab94-25c24bf4c1e4/9+copy_6x4.png Exhibition & Events - Challenge Eli Lilly's Global Neuroscience division required a modular stand and hospitality suite for the Yentreve brand launch at the annual Urology conference, maintaining design consistency across European exhibitions whilst creating synergy between the Lilly corporate brand and individual product brands. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/eef2133e-7518-4892-af2b-947b644cad88/NorthSea_6x4.png Exhibition & Events - Outcome The unified branded environment successfully reinforced Weatherford's messaging strategy. Comprehensive 3D visualisations enabled efficient stakeholder approval and precise implementation, creating an immersive brand experience that enhanced delegate engagement. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704538694836-X8APPQQTTIYGR7OIWJFC/WFD+Render2b.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704494256479-XJWN50BWKHEG3328IRXX/Floor+Plan.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704494720475-XIZWEM82LSE5Z44LF0OQ/Render16.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704494715952-PQB4PDOQFT2OFS3P6U32/Render12.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704494713746-P3D39ZYEHIDPRMPB4C56/Render10.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704494718188-E0W7MSQJ8O9XQKQPRDPW/Render14.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704496217406-W98SLE8UVNBTQAIJCZ03/Render13.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704494703853-LRNLQERNDBO9MRAGMUUC/Render1.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704496054027-HC4EH51CJIP9KGMY8IAY/WFD+Render1.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704494708175-P990KTQC8W5T6MPR0T5Q/Render5.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704495733924-JLYU1KBE93BCDLTJYWP4/Render7.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704494706890-UYHKQW190PLLNM6JOAQG/Render4.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704494705947-AUZG1ALOQQYNB97VI0ZC/Render3.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704494704542-HBS803HSPEE7DDAM72DX/Render2.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704492943121-CC36CXGXKGXQPVMY1NBR/10_Exhibition.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704492946735-XMMA85YA1O6UFQQU5OUE/12_Exhibition.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704493196972-4HRLO3BTOXCGBA7QSIGX/WFD1.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704538026070-RGNZ2RRPG99PFR6MYMV0/WFD3.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704493450289-B9VIUVC08ONEL9GXTERY/WFD2.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704492942382-KVN09FZHGNPOHYL6A3LJ/7_Evening+Event.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/213ae873-8606-49ef-9d4b-f59085ac0a23/Main_1500x750px_40%25.png Exhibition & Events - Air Shows Engineering Excellence in Aerospace Exhibition Design https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/01fb6de2-c65d-4844-b302-f0d34f7d447e/8+copy_6x4.png Exhibition & Events - Outcome The project successfully launched the Yentreve brand through effective exhibition design. The modular system proved adaptable across diverse European venues whilst maintaining pharmaceutical industry standards, demonstrating capability to operate effectively within highly regulated industries https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1420240959872-XQMR300GSQTWLKXQYT0Y/6.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1421514367326-C0RVGVUKUFI72BZ7DTVJ/4.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1421514462464-F70XWND15HC4DVMVF155/3_2015.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1421514517076-3P6FFYL6I9Y5T1BM2DMU/3_2015.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/39873c7c-0f1c-4df1-8524-21e9c575d47d/3+copy_6x4.png Exhibition & Events - Challenge Caple required exhibition stands for KBB London ExCEL, Birmingham NEC, and Sirius trade shows that would appear custom-built whilst maintaining modular flexibility, accommodating diverse product ranges from compact appliances to full kitchen installations across three major events. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/f73954a5-79bc-412c-892e-dbc9789fd33e/2+copy_6x4.png Exhibition & Events - Goodwood FOS Connecting Emotionally with Automotive Enthusiasts: 'Remember Your First Love?' https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1421446685517-ZXGWAVQ565OXBOG3BFKR/10.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1421445628421-3NUEJ0Q6W1D34G4I0B5C/5.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1421445134071-QX33MGLN9TC05ST4GRBR/9.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1435089220238-F5CJFKC9RXRYA1KZM9L8/18.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1421446051341-U2VK7MY2TFYNDRZ52DCM/3.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1435088877265-2O6NB5OC31Y3EIXHG031/14.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1421446860853-YBBV39E7VFJ0537LCPNT/7.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1420228100877-3WKEZH3EBXJ91I821JBB/8.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1435088838102-RHRB74XVW28YG3FW3GS1/6.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1435089381772-UAP2MQZYSFI07YDC6KQL/16.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/f84e0f76-4368-4d8a-bdbb-bb41726887fe/18+copy_6x4.png Exhibition & Events - Solution A modular stand and hospitality suite was designed and managed through a five-day build. The design established a cohesive visual language adaptable across exhibition contexts whilst maintaining the relationship between Eli Lilly's identity and specific product brands throughout a year-long European programme. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/da4a82a0-ede5-4fa1-a1fe-1dbe779f497a/Interior_6x4.png Exhibition & Events - Solution 3D design and management of all media communications was undertaken across the venue using 3ds Max with V-Ray rendering and AutoCAD for technical detailing. Comprehensive visualisations ensured consistent 'Challenge Accepted' campaign presence from large-format stage graphics to wayfinding elements. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/a62d5ddd-9368-4f33-a074-835fb267ad4f/17+copy_6x4.png Exhibition & Events - Solution Comprehensive 3D design and technical detailing was undertaken across the four-year period, balancing modular efficiency with custom elements reflecting Rolls-Royce's premium positioning. Detailed visualisations enabled precise planning for diverse international venues. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/340e0b89-13e9-4f5c-aacb-eb06889d7237/Main_1500x750px_40%25.png Exhibition & Events - Motor Show Visualising Automotive Heritage Through Dynamic LED Technology https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/8c4b8843-560e-4e0f-8631-4f443847e327/Goodwood+Microsite+copy_6x4.png Exhibition & Events - Solution The 'Remember Your First Love?' concept created emotionally resonant campaigns around customers' first cars. The stand featured touchscreen story uploads, a video wall showcasing submissions, and a paper aeroplane competition, unified by the 'Falling in love again' message. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704490016396-X744LNKAFDUX3O4K1DRM/10000_RT.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704490303722-7V1LLX2Y57UCE7RZ4B1B/Cars%26Owners.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704490386140-B74U279MUBLUP53FPBUE/348847+Goodwood+Microsite.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704491104366-ADL29X0QBA4ZX3Q5M4ZC/348847+Goodwood+message+screen.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704490030870-TF33NMEV4FV1ZZ1OQ2D9/10002_RT.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704490056653-RB7ZROF9PR8HC624H0LI/10003_RT.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704490061736-SDOEY1CMQR7IE59IPBDS/10005_RT.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1704490310858-NBNHF4EDZFQE0QK4OWSB/10001_RT.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/2527376c-c922-4e22-a9d2-bdee6feb6a9b/1+copy_6x4.png Exhibition & Events - Solution A modular stand system featuring a distinctive arch theme was developed for venue reconfiguration whilst retaining bespoke appearance. The second design expanded to incorporate a functional kitchen and demonstration area. The final iteration emphasised kitchen ranges through contemporary aesthetics whilst preserving the arch. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1435008322906-9CKZDOIRK4AZ5J8L49VV/15.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1435008345924-ET0EIOT4F2TR70FL7YMP/20.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1435008418166-FDH97EA9J3GPE9D6XQBQ/21.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1435087633950-PWBEYF7WGPZKQ7ITTGZD/14.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1472901318745-1YS80V5LG1BA2IQU0H9W/tech.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1459167383726-YV36ORLL1YIY57YDC0NO/11.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1459167396645-UC0LU3J461HBKP5QKZWI/12.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1459167390579-P8VHWQET8VQ45CQBD5XX/9.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1421524655055-CYBEHIE46JOBVST7D4D0/3.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1421524142521-1GBRIOOFXJG22Z1OFMJW/10.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1421524141226-8N1H9UJAH91PRAKPSS47/9.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1421524132257-IUBWMHVUCPNWXZLMSFIF/5.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1421524140837-7ACZIWGIUPNNDKLKRAAI/7.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1421524134381-EGG5E84NE0285701ZNEM/6.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1435008502521-IX7ZL1RLZ7D33IKBGU4I/13.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1435008528808-ISN0KP98NNKWBN466BAV/12.jpg Exhibition & Events https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/89d389c5-c539-45a4-8180-bfa888931aaa/Main_1500x750px_40%25.png Exhibition & Events - Offshore Europe Signifying Engineering Confidence Through Architectural Stand Design https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/c995c059-5788-4ab5-a975-63ce02726985/13+copy_6x4.png Exhibition & Events - Challenge Rolls-Royce Aero Engines required numerous modular and custom-built exhibition stands for Aviation Expo, ILA, The Farnborough Airshow, and Norshipping, conveying engineering precision whilst accommodating diverse venue requirements. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/a4dfa639-dbf2-4a22-8bfd-776d08577cc0/DD_4_6x4.png Exhibition & Events - Outcome The concepts successfully addressed efficiency and impact requirements across distinct events. The OWE adaptation demonstrated cost-effective design thinking, whilst the OE custom concept established memorable architectural presence. The statement arch motif communicated brand values through form. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/5eee0ae2-34c6-461e-b0a8-dd34161a2bfe/10005_RT+copy_6x4.png Exhibition & Events - Outcome The concept successfully repositioned BP Ultimate's messaging from technical performance to emotional connection. The stand facilitated digital engagement through story sharing and physical interaction, providing a complete experiential blueprint balancing nostalgic storytelling with contemporary product positioning. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/fd952db6-339e-402e-8a03-70b4ab5be8c6/7+copy_6x4.png Exhibition & Events - Outcome The exhibition series successfully represented Rolls-Royce Aero Engines across major international events establishing consistent brand presence whilst adapting to unique venue characteristics. The sustained relationship demonstrated capability to deliver consistently high standards in demanding industries. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/f309ccdc-4b11-4c08-acdc-de291667fe6e/Main_1500x750px_40%25.png Exhibition & Events - Weatherford LIVE Launching 'Challenge Accepted': Integrated Media Communications for a Corporate Conference https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/3392eb84-3aae-4b91-8039-479273500556/Main_1500x750px_40%25.png Exhibition & Events - KBB Design Series Designing Modular Excellence: Multi-Year Exhibition Stand Evolution http://www.asdesignonline.info/digital-learning daily 0.75 2025-12-28 https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/a4f0583c-4037-47ed-8eae-600f70d92dbc/blandford.png Digital Learning - Challenge The University of Bristol required a pioneering virtual museum functioning as museum first and virtual environment second. Digital representations of artefacts from library and special collections needed showcasing, bringing diverse materials into unified interactive environment maintaining museum-quality presentation standards across multiple platforms. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/ed759048-0125-4bf8-98b6-5c4cfef098bf/Castrol+AR_UI_3_6x4.png Digital Learning - Outcome The AR Product Demonstrator successfully transformed complex chemical processes into intuitive visual experience, enabling sales teams to communicate technical benefits without requiring deep technical knowledge. Cross-platform deployment ensured broad accessibility, whilst physical plunger interaction created memorable tactile engagement reinforcing the educational message. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/c5aa2738-3103-4f7e-a7b7-a2bdf73a6b11/Main_1500x750px_40%25_v3.png Digital Learning - Sales Demonstrator Making Invisible Chemical Processes Visible Through Augmented Reality https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1766931323105-XU4GKRWJLHISXHOG00MS/LBG1%252Bcopy.jpg Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1705851279114-HEPS3GUHDFOVOEOER9R9/Processes_VR.jpg Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1685793751058-X6W0V63CHFA7H7SF316P/19.19+AltspaceDemo_d_16x9.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1705851834803-DXMV2CV748DC6WZXPSMI/Make+Real+VR.jpg Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724575749182-OIMKFI2L0042OTE11EBV/PVR+copy.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1594547116809-IBTB7KP41OHK8DG7B3G6/Alt5.jpg Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1594547110553-ZGIM4X0M6CZCG0BXZFVH/Alt4.jpg Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1705851840411-YN1CLC512UXY46XXJLJ4/VR+Training.jpg Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1705850957358-XVVIT3TKOXYNYE063ZBF/Immersive+Training+Lab_new.jpg Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/d8f489bc-3cf5-479e-869b-d8b0b4c75ec6/Alt3_6x4.png Digital Learning - Outcome The immersive learning strategy successfully provided LBG with comprehensive roadmap for implementing VR training across enterprise scale. The proof of concept demonstrations enabled informed decision-making about content creation tools. The implementation proposals addressed both physical infrastructure and remote working scenarios, demonstrating adaptability during pandemic conditions. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/97562b1e-a60b-45d0-8393-3515dff10e66/Butterfly_6x4.png Digital Learning - Challenge Ultraleap required development of an educational VR experience teaching hand shadow puppetry traditions through interactive learning. The challenge was designing an intuitive learning system using gesture recognition that would enable students to learn ancient art form through natural hand movements, combining visual, audio, and haptic feedback. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/f2a2f936-4572-4383-8d52-199876edfb66/virtual+villa.png Digital Learning - Outcome The Uncertain Space successfully established new virtual museum paradigm, demonstrating digital environments could prioritise curatorial excellence whilst embracing technological capabilities. Multi-platform deployment ensured accessibility across contexts. The work established methodologies for future digital heritage projects balancing innovation with museum practice requirements. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/49053b3f-c2a9-4b1a-a208-0a90ae46998b/Main_1500x750px_40%25.png Digital Learning - L&D XR Strategy Developing Enterprise-Wide Immersive Learning Strategy for Soft Skills Training https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/f5ed0cd9-14b5-436d-80f2-09a4d964fd24/Main_1500x750px_40%25.png Digital Learning - Production 4.0 Visualising Integrated Performance Through Technical Product Video https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715530263149-Y830FUZS5TYH5GQTLCLN/cover.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1677753427783-WK6LY7SM4I8MHQC7CQAV/storyboard.jpg Digital Learning - Storyboarding For each of the 4 Film Studios, Lobby & Theatre areas, VR storyboards were developed and initial whitebox prototypes were created. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1639845853903-JPRKKM3HPLAURWKGBFG4/Lobby_Colourised_V2-0006_LR.jpg Digital Learning - Concept Design After the initial prototyping the ‘colourisation’ and detailed reconstruction could begin using 3ds Max & VRay. The design of the lobby and theatre spaces were inspired by 1930s & 40s cinema architecture and Art Deco period. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1639845860593-1AZCJ8I8OY1H36AV1PVN/Theatre_View2_LR.jpg Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1639846140348-0GHRE1IHSF3KBQ4VVE0P/Digitalisation.jpg Digital Learning - Digitalisation The first studio to be developed was Babelsberg and German team chose to tell the story of sound focussing on the purpose built Tonkreuz sound studio. To reconstruct the building, floor plans and elevations were digitalised by drawing over the scaled blueprints from the architect Otto Kohtz. The digital plans and elevations were then imported into 3D software where the geometry was extruded, material shaders were created and images were rendered. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1639846624479-BM3JRY1MQXBINX8Q7NS3/Stage-0002_people_annotated.jpg Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1640266732766-IT2JZHYDO7CUM78GCFV3/Stage-0003-Lights+off+except+set_people.jpg Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1639846639355-XM5PVVZS56US5WIWHPT2/Website.jpg Digital Learning - Lab Book As part of the project a ‘lab book’ style STUDIOTEC VR website is continually updated that shows the ongoing development of the experience. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1639846651167-MUXPCDM73MUYTBRRHKM0/SketchFab_Babelsberg+Film+Studios+Collection.jpg Digital Learning - Sketchfab 3D Models were created based on key recommendations from The London Charter, The Seville Principles, The Archaeology Data Service 'Guides to Good Practice' and several 3D Reconstruction journals on creating assets for use in digital heritage projects. The native 3D models were created in 3ds Max, rendered in V-Ray and exported into the Unreal game engine using the Datasmith plugin. Associated 3D models were rendered with standard lighting and materials are available for download in .fbx & .glTF formats from the STUDIOTEC collection on Sketchfab. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1650356199627-UGR11TLOJ5QWJUX0B4A3/denham+railway+station.png Digital Learning - 360 VR The next studio to be created was Denham and this VR experience features a 360 animation introduction and real-time guided tour. This image shows the first part of the 360 animation that describes that way that the studio employees travelled to Denham and the following slides show views from the main entrance and an aerial view of the site. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1650356199844-VQO2G0YZLUSS5F4KRSE8/denham+main+entrance.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1650356187839-T8J8E8H41RVXL8H8GMHJ/denham+high.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1658079225045-96RY7XD1ZGF9OYYM3WCF/Screenshot+2022-07-17+at+17-02-51+Denham+Film+Studios+-+A+3D+model+collection+by+STUDIOTEC.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1658079206475-Y1X5Y3AW6ITZ14HE6QBH/Admin+Entrance.jpg Digital Learning - Real-Time Tour This slide shows the start of the guided tour. Users click on the audio button to hear a description of the area and move through the spaces following arrows on the floor. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1705848065414-T4SRRIAKLJIYI9MMKFJP/Blueprint+for+asdesignonline.jpg Digital Learning - Interactivity Example of the blueprint system used to add the game mechanics throughout the project. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1667048889075-FEYYTV2T5EWC1991AODW/3ds+Max+Geometry_Stages+8_9.jpg Digital Learning - 3D Reconstruction The third studio to be translated into a VR experience was Cinecitta and this slide shows the 3D geometry reconstruction of Stages 8 & 9 that was used for the real-time experience. The following slide shows the interior of Stage 8 and a set from the film Bellissima was visualised in the space. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1667049127608-XO0QEYNZNU07Y95EKITT/CC_Stage_Interior.jpg Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1667049154686-M72YW7OB3IFY61IYQ4ZH/Screenshot+2022-10-29+at+10-59-39+Cinecitta+Film+Studios+-+A+3D+model+collection+by+STUDIOTEC.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1667049160806-QJIZVXS46HD8HB56MP9Y/Camera+Setup.jpg Digital Learning - 360 Photography 360 photography was also obtained using a GoPro 360 camera at a site visit to the Cinecitta Studios and an example of the 360 photography thant was captured is shown on the next slide. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1667049213761-GB6M8E0OC4ZPLQSTHXER/Centre.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1671474738610-TC07ZZQFLZ1TGVR5UVI7/Map_GS+Lowered_LR.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715530476392-FMESI6XPCFFRDS0Q3QSY/1930_2048px.jpg Digital Learning - Temporal Visualisation The final studio to be added to the VR experience was Joinville and this images shows a 3D reconstrution of the site. It was decided to use 360 CGI visualisation to show the evolution of the site between 1921 -1947 and the following slides show some of the 360 images that were rendered. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1671474737278-ZRIIYLZGNFT780UY2VTN/1930_GS+Lowered_LR.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1671474267845-1CBA2I0K0FKN7BSESDYF/Screenshot+2022-12-14+at+11-24-18+Joinville+Film+Studios+-+A+3D+model+collection+by+STUDIOTEC.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715534852325-DSULBLIQ1ULAM019T8IX/User%2BFlow.jpg Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715534930257-7KHNJXDTVF6WT2YHD3S7/Sub%2BMenus.jpg Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715535857206-OGUPDIBHJZ8Q0F3649A2/jv%2Bmenu.jpg Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/15b85386-89be-471e-802f-66be0def8e73/Castrol+AR_UI_2_with+arrow_6x4.png Digital Learning - Solution A clutch-based AR demonstration was created featuring pressed discs changing colour representing protection degradation as mileage increases. Using 3ds Max with V-Ray for initial visualisation, the concept was developed into interactive AR application in Unreal Engine utilising ARKit for iOS and ARCore for Android, with UI overlay displaying speedometer readings. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/dec71b1d-f20a-48ab-b095-27a1070867ec/CC+Onsite_6x4.png Digital Learning - Challenge The three-year EU-funded STUDIOTEC VR project required creating an educational VR experience teaching film history through authentic reconstruction of 1930s-1960s film studios. The challenge was developing immersive learning environment using historical data that would meet academic rigour whilst providing engaging educational experience. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1684510181699-Z13C26KNS0UTH9SRL7DT/Demo_Splash+Screen.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1726074919585-BNXQ7M9Z6YPKWW91I7WD/CT_01.jpg Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1726075083314-PBTJSMEWQA4RD0UXCLNA/operation+board.jpg Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1726074919558-BVVWHRPH09FKTYDRV0R1/CT_02.jpg Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1684310338337-30EXN9HZNDLW1FION6M3/Castrol%2BAR_UI.jpg Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1675972999234-0MSGP2PSQTEEBVGP0D22/Castrol+AR_UI_1.jpg Digital 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https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715526369377-CW66UYY4A45FNVBX7V2G/Hercules+%26+Trimble.jpg Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715526371072-CT01KFKT7OENKCCO3V4S/Tablet.jpg Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715526690238-OAJXRRNHNKCQZ7MAMF9T/Hercules+Meshing.jpg Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1718826105758-DM2FOBVIL1RFMHVHZMFJ/Screenshot+2024-05-20+162955.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1718826129660-5B4QWWADYUD8WPWPQUM2/Screenshot+2024-05-29+131447.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1718826128462-90IROHVUNFVHUTO0H84P/Screenshot+2024-05-29+113623.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724319865138-XBN7B19U161A8NZEH7ES/Screenshot+2024-06-21+142341.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1718827087260-LCNZQB1X98ZIAK9WMTRI/Screenshot+2024-06-19+205001_cropped.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1718827098705-K6SB7SKQ0FEQ8EQMZF2W/Screenshot+2024-06-19+204709_cropped.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724319976633-1F3OEK6ORQCOCJW88MSD/Screenshot+2024-06-18+101131.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715527449383-CKF8079URLP1DZEJ6P9S/USM_1.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1715527356108-5NLIZTXRX17BADMK3ADO/USM_2.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1718826832871-X5BZPMAM5UZW0VJPWKHF/Screenshot+2024-06-19+085204.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724761031060-PJLZIASKJ6K8XJ5VO7FA/Screenshot+2024-06-28+111601.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/83fa7a2d-6da7-4042-8cfb-d4a85face2e0/Demo_Landscape_cover_6x4.png Digital Learning - Challenge An augmented reality demonstration tool was required communicating friction modifiers' complex benefits in transmission fluid and visualising component protection levels throughout lifecycle mileage. Invisible chemical processes needed to be visible and comprehensible to non-technical audiences, creating interactive AR experience deployable across Android and iOS platforms. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/ff2fdc71-0343-4154-bd0a-6d64e0575819/Main_1500x750px_40%25_V2.png Digital Learning - The Uncertain Space Pioneering Museum-First Virtual Exhibition https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1725016455553-OVVXAVOZ2GR51540AFPQ/IPad_Home_Film%2B%2526%2BTV.jpg Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724588786292-G0436MGR47FRZND9OC3C/Story+View.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724588761072-X78EQLX4G454VLMQ8ARY/1_1+Title.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724588761989-MV66NJ9VDJU7YOU2MDM3/1_2+Home.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724588763038-0QY9WQO7N5U8MZUVHPEE/1_2+Home_Film%26TV.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724588763956-44PMMNPJW7XHNS45KQS1/1_2+Home_VI-Lab.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724588765363-UFU9HJFPANQBJ66FNT4M/2_1+1CS_1CS.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724588766051-IFT4C4KH9UYS50H06T2A/2_1+1CS_Cathedral+Flyout.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724588767089-99PK6CRZ1VGW9XGLFRO6/2_1+1CS_Edit+360.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724588768581-HOSTADSIN9YM1PHE99UG/2_1+1CS_Marriott+Flyout.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724588769614-AMCFSMRF7JPDM9995HTZ/3_1+Richmond_360.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724588771386-FTXGTJFF7DRG8WZLU03H/3_1+Richmond_Anson+Rooms.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724588772500-KNA9WS4KMCNZMTY3AUS6/3_1+Richmond_CALD.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724588774122-ABKZ8WZ71PHR3CFI9SPE/3_1+Richmond_CIE.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724588774285-SWR56J9JDQ4XUDDA7YWJ/3_1+Richmond_Edit+360.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724588776974-QVQAGSR3MQLVBBUN6PRQ/3_1+Richmond_Film+%26+TV.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724588777146-104IZW3ORNRR3LRUYXKI/3_1+Richmond_Students+Union.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724588779271-KYFF837XELNJ07XGD6GX/3_1+Richmond_Swimming+Pool.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724588778602-WINVYYBQO48LITMCI653/4_1+Quiz_Cover.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724588779892-DLWJJXONKEKTA1WJV4KU/4_2+Quiz_+Q1.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724588780622-YPLSNWEFSIZK5TYD8771/4_2+Quiz_+Q1_Correct.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724588781131-ZLSOVND19D7LME9HPZLX/4_3+Quiz_+Q2.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724588781672-CRETWHLCNQRN1BC17BSF/4_3+Quiz_+Q2_Correct.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724588782136-DC1LEOGECKIJTWCI901I/4_4+Quiz_+Results_End.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1724588782703-FJTUO46IXCOLT41RBNEN/4_5+Quiz_+Results_GoTo.png Digital Learning https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/34a7b727-f2e5-4715-a9ef-65ab24f4dd8e/Stage8+copy.png Digital Learning - Outcome STUDIOTEC VR successfully created immersive learning environment bringing film history to life through authentic studio reconstructions. The educational VR experience enabled students to explore historical film production environments in ways traditional teaching cannot achieve. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/fe7f0b2d-4043-4f1e-b6aa-5a8457ddf386/martian+house.png Digital Learning - Solution Comprehensive digital assets were created through 3ds Max modelling, Reality Capture and Agisoft Metashape photogrammetry, and Artec Studio with RealWorks 3D scanning. Assets were integrated into Unity, creating environment prioritising curatorial principles, designed for WebGL browser access, PC exploration, and VR via Meta Quest 2/3. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/d84992c7-db34-4172-8cef-a6438789d43d/2_1+1CS_1CS.png Digital Learning - Challenge The University of Bristol required enhancement of their existing campus virtual tour through interactive learning scenarios. Static 360° panoramic photography needed transformation into engaging educational experiences deployable across mobile and desktop platforms, providing prospective students immersive campus exploration delivering structured learning outcomes. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/6499ac37-d515-4d30-9697-e3585e9e08fb/Hand+Gesture_6x4.png Digital Learning - Outcome The Art of Shadows VR successfully demonstrated how gesture-based interaction design could create engaging educational experiences for teaching traditional art forms. The multi-sensory learning approach proved effective for skill acquisition. A comprehensive research paper documented the learning design process for future haptic-enhanced educational VR development. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/7a002d2a-95a6-4c54-a3c8-5376a9bde8ac/3_1+Richmond_Swimming+Pool_6x4.png Digital Learning - Outcome The Campus Tour project successfully transformed the University of Bristol's virtual tour from passive viewing into active learning experience. Interactive scenarios provided prospective students self-directed exploration whilst ensuring consistent key information communication. The project demonstrated combining immersive 360° capture with structured learning design value. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/b5f1c20d-25b1-4774-bf0f-39f31907f73a/PVR+copy_6x4.png Digital Learning - Solution Several workflows were suggested for different immersive technologies, including 360 filming with VR authoring tools such as WondaSpaces VR, Cenario VR, and Viar 360. Simple proof of concept location onboarding scenario was created to evaluate each tool. Implementation strategy proposed VR kiosk solutions for 600+ sites, VR custom booths for training centres, and VR training hub at main sites. During Covid-19 pandemic, remote working potential in VR was explored using platforms such as Altspace. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/cbf72209-76c4-488c-862a-19217586c148/3_1+Richmond_Students+Union_6x4.png Digital Learning - Solution Comprehensive 360° panoramic photography was captured across campus locations using GoPro 360 Max hardware, processed through Affinity Photo for colour correction and stitching refinement. Panoramic assets were integrated into Articulate Storyline 360, developing interactive learning scenarios featuring hotspots, information overlays, navigation systems, and assessment components. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/1755b9f7-c736-4422-a3db-d52aea21d871/Processes_VR_6x4.png Digital Learning - Challenge Lloyds Banking Group's Digital Learning Design & Innovation team required development of immersive learning strategy for soft skills training based on VR training solutions. LBG wanted in-house content creation capability and implementation strategy across 600+ sites, including exploration of remote working in VR during early Covid-19 pandemic. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/5711af58-fa8b-402c-8bbc-03356207e969/Main_1500x750px_40%25.png Digital Learning - STUDIOTEC VR Creating Immersive Learning Environments for Film History Education https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/17e156b4-18d9-4e95-8602-34e47ff3952c/Shadow+Master_6x4.png Digital Learning - Solution An interactive learning environment was designed in Unity featuring demonstration and practice spaces. Custom hand shapes were designed for Butterfly, Tree, and Flower gestures, tracked using Leap Motion controller. Haptic feedback was implemented using Stratos Explore device to reinforce learning through tactile sensation, simulating butterfly landing on finger. https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/aa822b91-3393-417f-bbdc-54f429048b6e/Main_1500x750px_40%25.png Digital Learning - 360 Campus Tour Transforming Static Virtual Tours into Interactive Learning Experiences https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/86a4e081-c189-45e7-9e1e-b88a910c6a0b/Main_1500x750px_40%25.png Digital Learning - Art of Shadows Prototyping Haptic Storytelling Through Hand Tracking Technology https://images.squarespace-cdn.com/content/v1/5184e622e4b09995885c193c/a7b47116-7dab-47a9-9461-d4c498384616/3ds+Max+Geometry_Stages+8_9_6x4.png Digital Learning - Solution Historical film studio spaces were comprehensively researched and reconstructed using 3ds Max with V-Ray. Assets were optimised using Sketchfab and Blender before Unreal Engine 4.26 integration implementing educational VR functionality enabling students to explore authentic period environments. Comprehensive documentation was maintained throughout the three-year cycle, culminating in detailed lab book providing educational methodology guidance.